Why POP Displays Boost Your Sales
By Tran Tom 60% of Buying Decisions are made at the Point of Purchase -- Do you Have Great POP Displays?
In today's retail markets shoppers are overwhelmed with countless different products and brands. In order to convert brand sales retailers need to find creative ways to make their products stand out from the mass. This makes the challenge even more difficult for brand managers and retail planners -- if 60% of buying decisions are made at the point of sale and it's getting more competitive every day-- you'll need innovative solutions for your custom pop display needs.
POP Displays are in-store merchandising displays with several benefits for retail owners:
* POP displays have a huge impact on customers buying decisions. More likely customers will be attracted to a well exposed brand and are willing to pay for the higher value they perceive.
* Not only will a POP display increase your products' sales potential, and impulse purchasing, and also has the potential to increase your bottom line profits.
* Sell by teaching. Inform your customers about the exclusive benefits that your product offers.
* Keep your brand uniform. Custom pop displays allow you to keep a consistent brand image across a broad range of categories and formats.
POP displays will draw attention to the products' brand and make them more accessible. Creative design of retail space and proper use of a merchandising display can have a big bottom line impact. We distinguish between three different types of Point of Purchase displays:
1. Floor Stand Displays are constructed to stand alone on the floor. Depending on their function and the product to be p resented, they come in many different forms, styles and materials. From heavy duty wooden POP stands that must hold a lot of product weight to a spinning wire magazine rack. Bigger Floor Displays can also serve to partition your retail space into departments.
2. Counter Point of Sale Display is often put on top of the cash counter and can effectively attract impulsive shoppers to purchase items. These are ideal merchandising solutions for displaying products on a limited small area.
3. POP Signage is also an important in-store advertising display. Digital signs, graphics, logos, and product glorifiers are crucial to make your brand stick out. By adding eye catching signage features you deliver your brand's message to the customers and accentuate your company's higher value.
How to find your ideal POP display design?
In order to figure out what is the best POP Display solution for you, you may want to think about the following questions first and find best resources to get your ideal display manufactured:
* What is the product you want to sell? Consider its size, weight, shape and color.
* Where in the store area should the display be placed? Either on the wall or floor standing, near the entrance or in the middle as an island display, there are many options you can decide for.
* Which material and design do you think will fit the theme of your store?
* How to utilize Graphics and Signage to make your product more exclusive?
There are many POP display manufacturers and merchandising solutions companies that can help you design Point of Purchase displays for you. It is recommended that you contact manufacturers with a proven track record and a knowledgeable customer base. Also you should try working with several suppliers to find your best partner for your program.
In today's retail markets shoppers are overwhelmed with countless different products and brands. In order to convert brand sales retailers need to find creative ways to make their products stand out from the mass. This makes the challenge even more difficult for brand managers and retail planners -- if 60% of buying decisions are made at the point of sale and it's getting more competitive every day-- you'll need innovative solutions for your custom pop display needs.
POP Displays are in-store merchandising displays with several benefits for retail owners:
* POP displays have a huge impact on customers buying decisions. More likely customers will be attracted to a well exposed brand and are willing to pay for the higher value they perceive.
* Not only will a POP display increase your products' sales potential, and impulse purchasing, and also has the potential to increase your bottom line profits.
* Sell by teaching. Inform your customers about the exclusive benefits that your product offers.
* Keep your brand uniform. Custom pop displays allow you to keep a consistent brand image across a broad range of categories and formats.
POP displays will draw attention to the products' brand and make them more accessible. Creative design of retail space and proper use of a merchandising display can have a big bottom line impact. We distinguish between three different types of Point of Purchase displays:
1. Floor Stand Displays are constructed to stand alone on the floor. Depending on their function and the product to be p resented, they come in many different forms, styles and materials. From heavy duty wooden POP stands that must hold a lot of product weight to a spinning wire magazine rack. Bigger Floor Displays can also serve to partition your retail space into departments.
2. Counter Point of Sale Display is often put on top of the cash counter and can effectively attract impulsive shoppers to purchase items. These are ideal merchandising solutions for displaying products on a limited small area.
3. POP Signage is also an important in-store advertising display. Digital signs, graphics, logos, and product glorifiers are crucial to make your brand stick out. By adding eye catching signage features you deliver your brand's message to the customers and accentuate your company's higher value.
How to find your ideal POP display design?
In order to figure out what is the best POP Display solution for you, you may want to think about the following questions first and find best resources to get your ideal display manufactured:
* What is the product you want to sell? Consider its size, weight, shape and color.
* Where in the store area should the display be placed? Either on the wall or floor standing, near the entrance or in the middle as an island display, there are many options you can decide for.
* Which material and design do you think will fit the theme of your store?
* How to utilize Graphics and Signage to make your product more exclusive?
There are many POP display manufacturers and merchandising solutions companies that can help you design Point of Purchase displays for you. It is recommended that you contact manufacturers with a proven track record and a knowledgeable customer base. Also you should try working with several suppliers to find your best partner for your program.
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